Exit
There is no question that magazines are facing a tough time. Cosmogirl! and Jane have closed, and Arena is being sold off by Emap. It looks like the teen market has taken the hardest hit.
- The National Magazine Company folds Cosmogirl! due to "the tough teen market" after six years of publication. Reported in Mediaweek (26 Jun - 3 Jul 2007), NatMags managing director Jessica Burley said: "We have really fought - it is just a very tough market. Teen girls have moved away to places like Facebook." The company will continue with its online publication Jellyfish aimed at women aged 18 to 25.

- Conde Nast announced decision to fold Jane on Monday. According to WWD (10 Jul 2007), "executives at the company said it had given up on Jane filing out its portfolio by reaching a twentysomething female demographic".

- Emap is selling off Arena. (Potentially) interested parties include Development Hell, Factory Media and Dennis Publishing. Published in Mediaweek (26 Jun - 3 Jul 2007), it reported that Arena has been 'hit by the increasingly tough men's magazine market conditions and has been struggling to achieve viable circulation scale'. What does this also mean for the future of Arena Homme Plus, I wonder?





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