Tri-POP
POP magazine is going triannual. On top of their usual Autumn and Spring issues, there will be an extra Winter issue published this November.
Katie Grand, Editor-in-Chief, says:
But most important of all, POP will be reporting its first ABC in 2007. What does registering with the Audit Bureau of Circulations mean? Sure, this is only interesting for anoraks. According to the ABC website: an ABC Certificate holds valuable information for media buyers and media owners. It offers both accurate and comparable data, for use in buying decisions and provides an effective sales tool for attracting advertising. An ABC Certificate also demonstrates a media owner's integrity, in their willingness to be audited and to conform to industry standards.
POP magazine is growing up.
Katie Grand, Editor-in-Chief, says:
“Whilst fashion is moving faster with more importance being put on pre-collection and resort it's time for POP to move in line with the demand for more product from the consumer. The whole team is thrilled to have the backing of Emap to do this, it's a great time for POP to grow, and we can't wait to get started.”
But most important of all, POP will be reporting its first ABC in 2007. What does registering with the Audit Bureau of Circulations mean? Sure, this is only interesting for anoraks. According to the ABC website: an ABC Certificate holds valuable information for media buyers and media owners. It offers both accurate and comparable data, for use in buying decisions and provides an effective sales tool for attracting advertising. An ABC Certificate also demonstrates a media owner's integrity, in their willingness to be audited and to conform to industry standards.
POP magazine is growing up.
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