Digital TV Is All The Rage
First there was MySpace, then blogging. Now, there's digital TV. Magazines like Nylon, Vice, Dazed & Confused and Vogue all have started their own digital TV service, featuring prime content that us mere mortals may not be privvy to.
Against the reality of harsher advertising climates where print advertising have taken a hard knocking, magazines need to come up with new ways of generating revenue. Digital television is a different way of presenting content to the consumer and engaging the MTV generation/Internet saavy audience. The writers have access to, say, fashion designers and need to write up their catwalk reports for the magazine. So why not rig themselves with a portable DV cam, record the behind the scenes footage and interviews, then repackage it for digital TV? It's called thinking laterally and being economical with resources.
The success of YouTube could also quite possibly have been another factor, demonstrating how easy it is to upload videos followed by an almost immediate worldwide response and appreciation of popular home videos.
The race of brand extensions continues...
Against the reality of harsher advertising climates where print advertising have taken a hard knocking, magazines need to come up with new ways of generating revenue. Digital television is a different way of presenting content to the consumer and engaging the MTV generation/Internet saavy audience. The writers have access to, say, fashion designers and need to write up their catwalk reports for the magazine. So why not rig themselves with a portable DV cam, record the behind the scenes footage and interviews, then repackage it for digital TV? It's called thinking laterally and being economical with resources.
The success of YouTube could also quite possibly have been another factor, demonstrating how easy it is to upload videos followed by an almost immediate worldwide response and appreciation of popular home videos.
The race of brand extensions continues...
Vice TV arrives 1 Feb 2007. Updates soon.
On Dazed Digital Broadcast, there are interviews, behind the scenes footage of bands and recordings of the Dazed Live Sessions. There's also an exclusive with Charles Atlas, the video artist who works with dancers like Michael Clarke and Merce Cunningham. He's also worked with Leigh Bowery. Atlas recently had an exhibition of new video works 'Instant Fame' at Vilma Gold on Vyner Street from 22 Nov to 3 Dec. Tate Modern also showed a series of retrospective screenings of his work from 1975 to 2005 at the Tate Modern Starr Auditorium from 17 to 22 Nov. Both exhibitions I'd read about, told myself to remember to go, then forgotten about. Annoyed... All dance fans out there will no doubt appreciate this piece of digital TV.
Nylon TV features Nylon's MySpace blogger, Tracy, showing off the cool gear that streams into the Nylon office and out on the streets of SoHo. The first episode takes her to the Tsubi store looking for boy-fit jeans.
Vogue TV, sponsored by Estee Lauder, carries expert comment and footage of the London, Paris and Milan fashion shows. All shows are presented by members of the Vogue team. The team headed by Alexandra Schulman recently celebrated their 90th anniversary with a special issue. Latest video on Vogue TV is of Karl Lagerfeld in Monte Carlo. Behind the scenes footage of the fashion world is always interesting for the fashion voyeur. Die-hard Chanel fans please take note: this is definitely not to be missed.
Footage of Karl Lagerfeld in Monte Carlo borrowed from Vogue TV
1 comment:
That Dazed site is best of the bunch you listed. There's far more than just the broadcast section (although I know that was what your post was about) in the site - It's one of the better ones I've seen in a while
Also interested in Vicetv - Hadn't heard of it before
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